Thursday, July 5, 2012

June 2012 Dashboard

Published July 5, 2012

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.





Hybrid sales are declining from highs achieved in recent months due largely to the decline in gas prices, but remain higher than they have generally in the past except for spikes that have occurred in periods of high gas prices.



The Prius family remains in the 50 to 60 percent range of the total. It should be noted that the Prius c and Prius v are doing a better job of maintaining their volume than the Prius Liftback, so there is some "cannibalization" of this core model.



Hybrids that remain in launch phase include the Acura ILX, BMW ActiveHybrid 5, and the Chevy Malibu.



Plug-in vehicles remain at recent levels, down somewhat from the high-water market of March 2012 when high fuel prices increased demand.



The Ford Focus Electric registered 89 sales and while it is still very much in a launch phase, volume will increase in coming months. The Volt continues to lead this category and sales should continue to increase modestly as better availability in California occurs. Volume for the LEAF have been consistent over the last few months and will remain modest until availability increases with domestic production late this year and early next year. Prius plug-in sales have dropped after a strong introduction in March and April, presumably due to both availability and the reduction in gas prices.



Diesel models remain relatively consistent with VW's products representing three-quarters of the total. Volumes of the Jetta have declined somewhat from earlier levels, with Passat diesels picking up the slack.



June 2012 Hybrid Car Sales Numbers



Hybrids sold in the U.S. (June 2012): 34,558
Hybrid Take-Rate: 2.7%




U.S. hybrid sales for June 2012



























































































































































































































































Model Units vs. last month vs. June 2011 CYTD vs. CYTD 2011
Toyota Prius Liftback 11,514 -11.8% 165.3% 83,661 25.8%
Prius c 3,657 -1.0% n/a 16,231 n/a
Toyota Camry 3,471 -21.2% 673.1% 23,550 332.8%
Prius v 3,284 -9.9% n/a 22,424 n/a
Chevy Malibu Hybrid 2,002 21.9% 9,000.0% 6,968 28.933.3%
Hyundai Sonata 1,884 0.8% 32.5% 10,567 184.4%
Lexus CT 200h 1,387 -10.5% 477.9% 9,444 150.6%
Buick LaCrosse 1,245 3.6% n/a 6,758 n/a
Lexus RX400/450h 1,193 26.2% 65.7% 4,383 -14.5%
Kia Optima 933 15.2% 805.8 5,250 4,997.1
Ford Fusion 797 16.7% -17.8% 4,988 -31.9%
Honda Civic
548 -22.6% 31.1% 4,118 69.3%
Toy. Highlander 496 -11.4% 570.3% 3,051 9.1%
Honda Insight 494 -3.5% -51.6% 4,041 -63.8%
Linc. MKZ Hybrid 451 -6.0% -6.6% 2,626 -10.3%
Honda CR-Z 409 38.2% -57.7% 2,405 -70.0%
Buick Regal 219 25.9% n/a 858 n/a
Acura ILX 115 238.2 n/a 149 n/a
Lexus GS450h 75 78.6% 212.5% 184 25.2%
Infiniti M35h 73 -6.4% 121.2% 314 182.9%
Chevy Tahoe 49 8.9% -19.7% 264 -28.3%
Cad. Escalade 49 -12.5% -27.9% 358 -38.9%
Porsche Cayenne 42 -72.0% -76.3% 669 -22.7%
Chevy Silverado 30 -47.4% -60.5% 258 -57.1%
GMC Yukon Hybrid 26 -56.7% -55.9% 261 -38.6%
VW Touareg Hybrid 25 38.9 8.7% 128 -54.9%
Porsche Panamera S 25 -65.8% n/a 240 n/a
Ford Escape 17 -91.7 -97.9% 1,164 -78.9%
Lexus HS 250h 10 -52.4% -93.7% 622 -54.2%
GMC Sierra 8 60.0% -42.9% 57 -52.1%
Mercedes S400HV 8 14.3% -69.2% 72 -60.4%
BMW Hybrid 7 7 -72.0% -74.1% 205 1.5%
Lexus LS600hL 6 0.0% 50.0% 39 0.0%
Mercedes ML450 3 n/a n/a 16 1,500.0%
Altima 3 -66.7% -98.8% 89 -96.2%
BMW ActiveHybrid5 (535ih) 2 100.0% n/a 4 n/a%
BMW X6 1 0.0% -83.3% 3 -90.0%
Mazda Tribute 0 -100.0% -100.0% 90 -63%
All hybrids 34,558 -7.1% 171.8% 217,701 63.5%
All vehicles 1,281,417 -3,7% 22.2% 7,248,893 14.9%







June 2012 Plug-in Electric Car Sales Numbers



Plug-in cars sold in the U.S. (June 2012): 3,318
Plug-in Take-Rate: 0.26%




U.S. plug-in electric sales for June 2012

































































Model Units vs. last month vs. June 2011 CYTD vs. CYTD 2011
Chevrolet Volt 1,760 4.8% 213.7% 8,817 221.2%
Prius PHV 695 -36.0% n/a 4,333 n/a
Nissan LEAF 535 4.9% -68.7% 3,148 20.6%
Smart forTwo EV 127 n/a n/a 127 48.3
Ford Focus Electric 89 1,383.3 n/a 97 n/a
BMW Active E 79 618.2% n/a 673 n/a
Mitsubishi i 33 -61.2% n/a 333 n/a
All plug-in cars 3,318 -7.7% 228.9% 17,530 161.4%
All vehicles 1,281,417 -3,7% 22.2% 7,248,893 14.9%








June 2012 Clean Diesel Car Sales Numbers



Clean Diesels sold in the U.S. (June 2012): 10,582
Diesel Take-Rate: 0.83%




U.S. clean diesel sales for June 2012
















































































































Model Units vs. last month vs. June 2011 CYTD vs. CYTD 2011
VW Jetta 3,931 -15.4% -18.9% 24,438 -9.2%
VW Passat 2,147 8.4% n/a 11,367 n/a
BMW X5 1,297 6.5% 123.6% 5,071 55.5%
VW Golf 912 3.5% -6.7% 4,848 -3.1%
Mercedes ML320 618 9.0% 113.8% 3,240 107.8%
Audi A3 402 70.3% 104.1% 2,014 10.1%
VW Touareg 353 0.9% 61.9% 2,280 70.4%
Audi Q7 255 -21.1% -11.1% 1,554 -23.3%
Mercedes E320 231 14.4% -28.9% 1,599 8.6%
Mercedes R320 175 297.7% 872.2% 335 -7.5%
Mercedes GL320 175 36.7% -70.8% 3,337 30.4%
Mercedes S350 84 7.7% n/a 434 n/a
BMW 335d 2 -71.4% -99.4% 697 -54.9%
Jeep Gr Cherokee 0 n/a -100.0% - -100.0%
All clean diesels 10,582 -0.7% 22.3% 61,214 27.5%
All vehicles 1,281,417 -3,7% 22.2% 7,248,893 14.9%




















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