Published July 27, 2012
By Huw Evans
As an ongoing series, Audi has released the first of its “Electric Life Videos.” These aim to chronicle the daily lives of a select number of motorists, who’ve been given A3 e-tron hatchbacks as part of a pilot program.
Besides the entertainment factor, the reason behind the video component of the initiative, is so that Audi can determine the practicality of making EVs a viable option to consumers, based on the participating motorists’ own trials and tribulations and their reactions to “owning” and operating the vehicles.
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The pilot program has been set up in four different cities across the U.S., Denver, Los Angeles, San Francisco and the capital, Washington D.C. Although Audi’s first plug-in vehicle is still over 18 months way from being available to consumers, perhaps the A3 e-tron pilot scheme will help spur demand for more Ingolstadt green vehicles. One thing’s for certain, the publicity generated certainly can’t hurt.
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