Monday, October 15, 2012

Toyota Prii Prices Going Up For U.S. Market

Published October 16, 2012

By Philippe Crowe


Prii prices are going slightly up for 2013.

Toyota Motor Sales, U.S.A., Inc. (TMS) announced yesterday a $200 price increase for the 2013 Prius and between $100 and $155 for the Prius v depending on trim model.

These new prices become effective as of this month, October 2012.

Prius Liftback

For 2013 the Prius adds the top-of-the-line trim level Persona Series Special Edition which Toyota qualifies as style-focused. This new trim level adds exterior changes and equipment to a Prius Three to create a distinct visual package.

The Prius Persona Special Edition includes 17-inch alloy wheels with a premium finish and offers a unique exterior color: Black Cherry Pearl. Available exterior colors for the Persona Special Edition also include Black and Blizzard Pearl. A “Persona Series” badge also helps distinguish the model.

The Persona Special Edition’s interior is trimmed in charcoal-hued SofTex with black accents and red stitching. The steering wheel is also trimmed in SofTex material and includes a dark chrome bezel that complements the new model’s dark chrome shift knob ring and door grips. The new Persona Special Edition has a MSRP of $27,130.

The MSRP on the 2013 Prius liftback has been increased by $200 on each of the five Prius equipment levels. The results for the Prius lineup are:

Prius One (fleet only) $23,215

Prius Two $24,200

Prius Three $25,765

Prius Four $28,435

Prius Five $30,005

Prius Persona Series Special Edition $27,130

Prius v

The 2013 Prius v will be available in a new Seaglass Pearl exterior color. In addition, the Prius v Five will offer a SofTex-trimmed steering wheel. The Prius v has small pricing increases over 2012 pricing ranging from $100 for the Two and Three trim levels; to $155 for the Five.

As a result, the Prius v Two has increased from $26,550 to $26,650 for 2013, and Prius v Three pricing has increased from $27,315 to $27,415. The top end Prius v Five has increased from $30,140 to $30,295.

Prius Plug-in

There are no price increases or equipment model changes for the 2013 Prius Plug-in which first arrived in showrooms in February 2012. The Prius Plug-in stays at $32,000 and the Advanced version at $39,525.

No news yet for 2013 Prius c prices.

Toyota notes that the MSRP listed here for the 2013 Prius, Prius v, and Prius Plug-in does not include the delivery, processing, and handling (DPH) fee of $760. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.


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