Wednesday, May 2, 2012

April 2012 Dashboard

Published May 2, 2012

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.





2012 Toyota Prius Plug-in Hybrid

The Prius Plug-in Hybrid Vehicle edged its way to the top of the plug-in roster, selling 192 more than the second-place Chevy Volt. The PHV was helped upward by a broad fan base for Toyota's growing sub-brand.


It was another good month for hybrids, which saw a “take rate” or percentage of total North American sales at 3.38 percent, which follows last month’s take of 3.44 percent.


Raw volume of the overall market and hybrids was down from last month, but in relatively equal percentage changes.



The Camry Hybrid is a bit of a sleeper, with 4,406 sold in April, and 5,404 in March, and 15,676 so far this year which would equate to a rate of 45,000 by the end of the year. It has been running at between 11 percent to 13 percent of total vehicle sales since February. Note the Camry is new, but so is the Camry Hybrid and it is doing well.



This month, we have managed to make inquiries needed to split the Prius “family” into its four component parts. As some of you will recollect, Toyota chooses to report sales as a total number for all Prii, but we are cautiously optimistic that we can count on breakout numbers going forward. Ultimately, this will depend on the cooperation of others to get around Toyota's policy to not breakout the individual Prius sales numbers.



And speaking of the linchpin of them all, the Prius Liftback's sales remain even with last year’s numbers, and even this month with the new variants. In coming months, we would expect the Liftback to move ahead of year-ago results due to limited availability in 2011 from April 2011 to the end of the year. The biggest question is whether the new variants will take away from the Liftback’s volume, but early indications are that the new versions are additive.



As for diesel shares, these are the only category as a whole – compared to "Plug-in Electric" and "Hybrid" – that made an incremental month-over-month uptick compared to March. The take rate for diesels is up from 0.83 percent last month to 0.99 percent this month. The Jetta and Passat diesels were off just modestly from last month, while the overall market was down 15.6 percent.



Regarding Plug-in Electric category vehicles, the Prius plug-in did well, resulting in an unchanged share for all plug-ins in March and April at 0.30 percent. The Nissan Leaf has been weak the last two months. The Volt dropped more than the overall vehicle average. GM reported there were shortages of the new (HOV lane eligible version) model year version in California, which is possible due to the four week shutdown from mid-March to mid-April. May sales will be important.



Note that April auto sales nearly always go down in absolute terms from March, but the number of selling days in April was relatively low, due to lots of the days falling on the weekends, and a holiday falling in this month.



April 2012 Hybrid Car Sales Numbers



Hybrids sold in the U.S. (April 2012): 39,901
Hybrid Take-Rate: 3.38%




U.S. hybrid sales for April 2012














































































































































































































































Model Units vs. last month vs. April 2011 CYTD vs. CYTD 2011
Toyota Prius 15,661 -13.0% 25.5% 59,094 6.9%
Toyota Camry 4,406 -18.5% 296.9% 15,676 256.3%
Prius c 4,006 -17.8% n/a 8,881 n/a
Prius v 3,847 -22.1% n/a 15,495 n/a
Hyundai Sonata 1,847 -11.9% 130.9 6,814 464.6%
Lexus CT 200h 1,620 -27.1% 85.1% 6,508 111.7%
Chevy Malibu Hybrid 1,557 10.0% 31,240% 3,324 n/a
Buick LaCrosse 1,165 4.3% n/a 4,311 n/a
Kia Optima 837 -19.5% n/a 3,507 n/a
Lexus RX400/450h 801 -19.3% -31.4% 3,372 -25.3%
Ford Fusion 778 -22.9% -39.5% 3,508 -31.2%
Honda Civic 766 -15.5% 533.1% 2,862 63.8%
Honda Insight 738 -28.5% -72.1% 3,035 -65.1%
Toy. Highlander 552 -9.1% 45.3% 1,995 -22.5%
Linc. MKZ Hybrid 397 -36.6% -21.1% 1,695 -10.0%
Honda CR-Z 334 -37.7% -81.6% 1,699 -69.0%
Buick Regal 130 -3.7% n/a 465 n/a
Porsche Cayenne 104 -16.1% -2.8% 477 -16.9%
Cad. Escalade 57 45.7% -51.3% 253 -41.0%
Chevy Tahoe 47 -17.5% -25.4% 170 -30.3%
GMC Yukon Hybrid 40 -38.5% -58.3% 175 -39.4%
Chevy Silverado 30 -61.5% -70.9% 171 -60.8%
Lexus HS 250h 28 -89.3% -90.0% 591 -39.6%
BMW Hybrid 7 29 -46.3% -9.4% 173 26.3%
Porsche Panamera S 26 -39.5% n/a 142 n/a
Infiniti M35h 23 -51.1% -45.2% 163 288.1%
Mazda Tribute 16 -44.8% -56.8% 90 -37.5%
GMC Sierra 12 -25.0% -25.0% 44 -47.0%
VW Touareg Hybrid 12 -36.8 -76.9% 85 -61.5%
Altima 10 -44.4% -97.0% 77 -95.2%
Lexus GS450h 10 -16.7% -65.5% 67 -36.2%
Lexus LS600hL 8 60.0% -20.0% 27 -20.6%
Mercedes S400HV 8 -20.0% -75.0% 57 -46.7%
Ford Escape 0 -100.0% -100.0% 941 -73.7%
Mercedes ML450 0 -100.0% n/a 13 1,200.0%
BMW X6 -1 150% -150.0% 1 -95.2%
All hybrids 39,901 -17.0% 55.9% 145,958 41.7%
All vehicles 1,181,186 -15.6% 2.3% 4,637,337 10.3%







April 2012 Plug-in Electric Car Sales Numbers



Plug-in cars sold in the U.S. (April 2012): 3,595
Plug-in Take-Rate: 0.30%




U.S. plug-in electric sales for April 2012



























































Model Units vs. last month vs. April 2011 CYTD vs. CYTD 2011
Prius PHV 1,654 85.6% n/a 2,552 n/a
Chevrolet Volt 1,462 -36.1% 196.6% 5,377 215.7%
Nissan LEAF 370 -36.1% -35.4% 2,103 105.2%
BMW Active E 326 183.5% n/a 553 n/a
Mitsubishi i 79 41.1% n/a 215 n/a
Smart ED 0 -100.0% -100.0% 2 -97.5%
All plug-in cars 3,595 -13.2% 228.9% 10,832 285.9%
All vehicles 1,181,186 -15.6% 2.3% 4,637,337 10.3%








April 2012 Clean Diesel Car Sales Numbers



Clean Diesels sold in the U.S. (April 2012): 11,713
Diesel Take-Rate: 0.99%




U.S. clean diesel sales for April 2012


















































































































Model Units vs. last month vs. April 2011 CYTD vs. CYTD 2011
VW Jetta 4,842 -4.1% -13.0% 15,863 -4.8%
Passat Diesel 2,010 2.0% n/a 7,239 n/a
Mercedes GL320 1,464 236.6% 242.1% 3,034 100.4%
Volkswagen Golf 785 -16.2% 18.1% 3,055 0.2%
BMW X5 667 -23.8% 51.6% 2,556 17.5%
Mercedes ML320 470 -24.7% 95.8% 2,055 103.3%
Audi A3 368 1.7% 1.1% 1,376 8.5%
VW Touareg 359 -11.1% 36.0% 1,577 94.2%
Audi Q7 275 8.3% -26.3% 976 -30.2%
Mercedes E320 254 -42.4% 3.3% 1,166 32.8%
BMW 335d 107 -2.7% -52.4% 688 -28.8%
Mercedes S350 86 26.5% n/a 272 n/a
Mercedes R320 26 -21.283.3% -25.7% 116 -32.6%
Jeep Gr Cherokee 0 n/a -100.0% - -100.0%
All clean diesels 11,713 0.6% 28.2% 39,973 33.0%
All vehicles 1,181,186 -15.6% 2.3% 4,637,337 10.3%












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