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Fiat Grows Offering With Bigger 500; Landing East And West
Philippe Crowe July 24, 2013
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The Fiat brand is expanding with the introduction of the all-new 2014 Fiat 500L.
The first Fiat 500L models arrived to America one month ago via the port of Baltimore, and now the Italian brand is adding the National City Port of San Diego, California, as another entry point into the American market.
“From east to west and from north to south, we want to make sure that every customer who wants the all-new Fiat 500L can get one as soon as possible,” said Jason Stoicevich, Head of FIAT Brand for North America. “The addition of a new point of entry in California, our main market in the country accounting for 20 percent of our total sales, makes it easier and faster for our studios and clients to get their hands on this hot new car.”
Fiat said over 300 Fiat 500L models arrived last week at the National City Port of San Diego on the Demeter Leader Vessel, while the port in Baltimore also continues to receive a steady flow of Fiat 500L vehicles.
“Fiat 500L’s reception in the market has been great with current sales exceeding our expectations,” added Stoicevich. “This year, we launched the Fiat 500 Abarth Cabrio, the all-electric Fiat 500e and now, with the five-passenger Fiat 500L and 500L Trekking, we have a 500 for every lifestyle. If you are in the market for a vehicle with Italian style, European technology and great value, look no more: FIAT is your brand.”
According to Fiat, the 2014 Fiat 500L expands the Cinquecento’s appeal by offering 42 percent extra interior space with comfortable seating for five, engaging driving dynamics, a 160 horsepower 1.4-liter MultiAir Turbo engine and two fuel-saving, six-speed transmission offerings, all wrapped in contemporary Italian design.
A second version of the Fiat 500L wears the Trekking badge.
Designed with the active and thrill-seeking North American customer in mind, according to Fiat, the 2014 Fiat 500L Trekking expands the appeal and practicality of the Fiat 500L with distinct, rugged looks, an athletic two-tone interior environment, unique front and rear fascia designs, flared wheel arches and larger 17-inch wheels to support its adventurous personality.
The Fiat 500L and 500L Trekking models are produced at the Fiat Automobiles Serbia plant in Kragujevac, Serbia.
Posted in Carmakers, Carmakers, Market & Fleets, Chrysler, Compacts & Sedans, Economics, News, Small Car
Tagged as 2014 fiat 500l, 500, 500l, 500l trekking, baltimore, Fiat, san diego
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