Published March 16, 2012
By Jeff Cobb
A strong start reported this week for Prius c orders is news, but is it surprising?
Toyota says in the first three days since sales began March 12, it sold 1,201 units, eclipsing Nissan Leaf's 478 units sold and Chevy Volt's 1.023 units sold in the entire month of February.
“A number of factors drive the auto market, and fuel prices is one of them,” said Bob Carter, group vice president and general manager of the Toyota Division. “With 53 miles-per-gallon in the city and priced under $19,000, the timing for Prius c couldn’t be better.”
As we noted last month, in Japan Toyota received ten times the expected orders for the car called the Aqua in the home market, and which builds on the reputation already established by the number-one selling regular Prius hybrid.
Last month Prius sales totaled 20,593 and 32,593 year-to-date.