Friday, March 1, 2013

February 2013: No Leap Day Edition

You might not be surprised to see Lincoln at the very bottom of the sales pile.

Perhaps more notable are the brands that didn't do so well in February. Kia (-7.84 percent) has rarely been seen in the red, and even trumpeted a new sales record for January last month. The rare dip is unusual for the Korean automaker, having increased sales four years in a row and experiencing only one month of declining sales last year in December. Likewise, Jeep (-16.48 percent) and Nissan (-7.18 percent) manage to avoid the crimson club most months, but not last month.

You might not be surprised to see Lincoln at the very bottom of the sales performance pile, having reported a large decline of -29.35 percent. Don't blame the new MKZ just yet, as production has still not yet ramped up to the levels of its predecessor. Lincoln sold 945 new MKZs in February, down 62.0 percent from the year prior, but up 47.9 percent month-over-month.

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*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 24 selling days in February 2013 and 25 selling days in February 2012, so there is a difference between the change in monthly sales volume and the change in average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.

Category: Car Buying

Tags: auto sales, by the numbers, featured, february 2013 auto sales


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